Podcasts Technology Jack X Techbytes: Location MR

Techbytes: Location MR

Published: Oct. 25, 2023, 2:15 p.m.

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Location Based Mixed Reality (MR) \\u2013 the newest buzzword, or the future of brand advertising? In this latest episode we discuss:

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The difference between AR and MR technology.
\\n-\\u2003\\u2003AR is when you add a digital layer to your reality.
\\n-\\u2003\\u2003MR is when the digital layer is aware of your reality, it starts to embed itself in your physical world and can interact with what is already existing.

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How MR is coming to life through the Google Geospatial Creator for Adobe Aero.

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The opportunity of this new canvas. How it\\u2019s changing experiential marketing, web applications, UX, OHH and outdoor experiences.

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How brands can use MR to easily engage audiences with content experiences incorporated with the real world.

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The output of ambient content \\u2013 how MR can start to produce intelligent content that, for example, can change depending on the time of day or the weather.

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