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This week, we spoke to Marcus Dyer, Flipside\\u2019s group managing director, and learnt all about the impressive digital transformation agency. Flipside do all things digital, from traditional digital events to web3 spaces. They create an expansive range of work for their clients, from fun gamified experiences to important AR content for pharma use cases.

We discussed the microverse, and the pros of having a controllable, accessible place where colleagues can interact in a better and more spontaneous way. This 3D content doesn\\u2019t have barriers, like crypto concerns, making people more connected than ever before.

Marcus touched upon the growth of interest in web3, which has increased young people\\u2019s adept skill in the tech space, meaning that new generations find the metaverse easier to navigate and are interested in digital products- spending money on things like gaming add-ons.

We also talked about the competitive advantages for clients, that will grow the more they embrace new technology and invest in measurable data in both the online and physical event space. The future seems to continue on this path of rapid change, and, with the commodification of new tech, more possibilities will soon enter our realm of reality.