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In this episode, we catch up with Christophe Mallet, the co-founder and Strategy Director at Somewhere Else: The Immersive Tech Agency.
\\nWe chat about whether VR marketing has bitten the dust because of 360\\xba video, Millennials seeking a return on experience (ROE) and why Orangina has been giving Christophe nightmares.
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\\nListeners be advised, there is a dash of swearing in this episode.
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\\nGenuine X is Jack Morton\'s innovation practice. To find out more click the link http://www.jackmorton.com/genuinex
Hosted by Martyn Gooding and Tom Fenwick-Smith.
\\nProduced by Ben Toland
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