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Welcome back to the Genuine X Podcast.
\\nIn this episode, Martyn and Tom talk to Dr. Shama Rahman - A scientist, artist, and creative technologist. We discuss the science behind creativity. How is it measured? Can it be commoditised? And is brainstorming a waste of time?
\\nWe also talk about creativity\'s unpredictability, and how AI is being used to support lateral thinking and could become the creative partner of the future?
\\nEnjoy
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\\nMultidisciplinary Creativity | Shama Rahman | TEDxCibeles-https://www.youtube.com/watch?v=hhKie-DgjYc
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\\nBooks recommended by Shama:
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\\nIf you have any questions or thoughts please get in touch with us, genuinexpodcast@jackmorton.co.uk
\\nAnd don\'t forget to like and subscribe for more episodes.
\\nHosted by Martyn Gooding and Tom Fenwick-Smith
\\nProduced by Ben Toland
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