Welcome back to the Genuine X Podcast.
\nIn this episode, Martyn and Tom talk to Dr. Shama Rahman - A scientist, artist, and creative technologist. We discuss the science behind creativity. How is it measured? Can it be commoditised? And is brainstorming a waste of time?
\nWe also talk about creativity's unpredictability, and how AI is being used to support lateral thinking and could become the creative partner of the future?
\nEnjoy
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\nMultidisciplinary Creativity | Shama Rahman | TEDxCibeles-https://www.youtube.com/watch?v=hhKie-DgjYc
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\nBooks recommended by Shama:
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\nIf you have any questions or thoughts please get in touch with us, genuinexpodcast@jackmorton.co.uk
\nAnd don't forget to like and subscribe for more episodes.
\nHosted by Martyn Gooding and Tom Fenwick-Smith
\nProduced by Ben Toland