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Burd Delivery – Om årets E-ner, pivot og dumme PR sats
Burd delivery overtog resterne af løvens hule deltager, Trunkbird, fejlede ved satsning på en uventet pr nyhed, pivoterede fra B2C til B2B i tide og har nu vundet FDIH's Årets E-ner pris. Jakob Kristiansen fortæller hele historien.