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Like many newspapers,\xa0The Post and Courier\xa0\xa0was experiencing a drop-off in local advertising spending, which meant diminishing revenues. However,\xa0the Charleston, South Carolina,\xa0daily decided to adjust course and focus on philanthropy as a way to pay for its journalism.\n\nThe new fundraising\xa0model proved so successful that The Post and Courier was able to raise $1 million to support a statewide investigative fund and education lab.\n\nExecutive Editor Autumn Phillips recently wrote a report for API's Better News initiative about The Post and Courier's stellar\xa0fundaising effort.\xa0She shares the details with host Michael O'Connell on the latest episode of the Better Newspodcast.\n\nThe\xa0Better News\xa0podcast is a partnership between\xa0It\u2019s All Journalism\xa0and the\xa0American Press Institute\xa0to a) showcase innovative/experimental ideas that emerge from the\xa0Knight-Lenfest Local News Transformation Fund\xa0and b) share replicable strategies and\xa0tactics that benefit the news industry as a whole.\xa0Sign up for the Better News newsletter\xa0to receive news about the latest resources, case studies, and insights. For more news about the It\u2019s All Journalism podcast and future episodes of Better News,\xa0sign up for the weekly IAJ newsletter.\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices