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With a recession on the way, businesses need to evaluate how they can adapt and make the most of every opportunity they meet. In this episode, Brian reflects on his interview with author, speaker and entrepreneur Ron Tite and shares lessons about building an authentic brand as the market changes.   

YOU WILL LEARN:

\xb7     The importance of scaling, diversifying and selling more. 

\xb7     The sequential steps to becoming a brand of trust.

\xb7     The five key principles for building a brand narrative. 

MENTIONED IN THIS EPISODE:

S2E39, How to Cut Through to Success in a Busy World - An Interview with Ron Tite   

https://play.acast.com/s/the-brian-buffini-show/s2e39-how-to-cut-through-to-success-in-a-busy-world-an-inter

\u201cThink Do Say,\u201d by Ron Tite

https://www.amazon.com/Think-Do-Say-seize-attention/dp/1989025714/ref=sr_1_1?keywords=ron+tite&qid=1652439378&sr=8-1

NOTEWORTHY QUOTES FROM THIS EPISODE:

\u201cFor an entrepreneur, there is tremendous opportunity with every recession.\u201d \u2013 Brian Buffini

\u201cI believe with the coming recession everyone who owns a business, big or small, is going to need to scale, diversify and sell more.\u201d \u2013 Brian Buffini

\u201cAll of entrepreneurship is \u2018find a need, fill a need\u2019.\u201d \u2013 Brian Buffini

\u201cIt's very important that your products and services are aligned with what you believe the solution is, or should be. Otherwise, you're working to just make a buck and you're not being true or authentic.\u201d \u2013 Brian Buffini

\u201cIt's time to be calm in the chaos, because the chaos certainly isn't going away.\u201d \u2013 Ron Tite

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