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After more than 20 years with Panasonic, Magnus McDermid (LinkedIn) has learned a lot about what it means to truly partner with a customer, and the types of innovations and advancements that can be born out of those relationships.

Magnus holds a number of positions within Panasonic, including SVP of Panasonic North America and Panasonic Canada, President of Heartland Customer Solutions, SVP Mobility Solutions USA and VP Enterprise Solutions Canada. But regardless of what title he holds, Magnus explains that his success, and the success of the company as a whole, all comes down to the relationship with the customer. It is through those relationships that some of Panasonic’s most popular and important products have been created, and the partnership between company and consumer continues to be a well of innovation. On this episode of IT Visionaries, Magnus talks about all of that and more, plus he gives his advice on how to stick with and grow a company for decades.

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