BROADCASTS.com

Never before have product teams been forced to absorb the pain points of their users first-hand like they are today. As companies deploy distributed workforces around the globe, the teams that are tasked with developing and implementing new products are now often utilizing products the same way their consumers are.

“Everybody talks about digital transformation, but the COVID-19 situation rapidly accelerated and expanded that. Now you have businesses like a fitness center or restaurant that have gone like completely digital. All their classes are via zoom and they're doing contactless delivery, ordering and payments. These businesses that maybe never thought of the term digital transformation are now completely digital. And the team that I work with every day is helping enable that — whether it's by deploying wifi platforms or making sure that the broadband network has the right type of bandwidth products. And so it's a really great position to be in, to be able to help people get through all this.”

That’s Christian Nascimento, the Vice President of Product Management and Strategy for Comcast Business. Christian joined IT Visionaries to discuss how Comcast was able to adjust its infrastructure to account for the mass influx of employees working from home, and he gives some insight into the products they’ve developed during the COVID-19 pandemic to ease the employee experience. Plus, he lets us know why the silver lining to times like these is the ability to gather high-value feedback.

Main Takeaways

• Meeting A Demand: The ability to scale and meet the growing needs of your customers has never been more important than it is today. When Comcast Business was met with an influx of customers working from home, the company had to make sure that its infrastructure could not only meet the demand of new customers, but also manage the large influx of traffic.
• Can you Validate This?: When you are developing products and services, make sure the products you’re producing satisfy a need and not just a want. Before you start producing something, gather feedback from your users to make sure that it’s solving a problem for them.
• Office Space: Distributed workforces now mean workers are no longer forced to work within the confines of an office building. One of the things that has made remote work more readily available is the development of cloud-based applications.

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