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United Way is one of the largest nonprofit organizations in the world, and it has more than 120 years of history and a tradition of good work that guides everyone associated with the organization. But if you think back 120 years ago, the way things were done look alien to how things work today. This is a digital world and that carries over into the way the people give back. In order to keep up with the times, United Way has recently been in the process of a major digital transformation and in order to accomplish their digital goals, the folks in charge are relying on the Salesforce Philanthropy Cloud to help make an impact. On this episode of IT Visionaries, we spoke with Ann Edmonds, the Program Lead for Salesforce Philanthropy Cloud at United Way, and William Browning, the Chief Strategy and Transformation Officer for United Way, and they discussed everything involved in the transformation, why Salesforce Philanthropy Cloud has been a great partner, and what the future might hold.

Key Takeaways:

• The demands of the younger generation have created an environment of digital transformation in every industry, including philanthropy 

• Creating unique experiences will go a long way in building strong, lasting relationships with users

• You can’t wait for the perfect solution — you have to iterate constantly

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