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Published: June 1, 2020, midnight

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Phil\\u2019s guest on this episode of the IT Career Energizer podcast is Krista Seiden. She is an experienced leader in the digital analytics industry.\\xa0 She has led analytics and optimization at companies such as Adobe, The Apollo Group, and Google.

She is also a frequent conference speaker as well as a winner of \\u2018Digital Analytics Rising Star\\u2019 in 2014 and \\u2018Practitioner of the Year\\u2019 in 2015.

In this episode, Phil and Krista Seiden discuss how she got into digital analytics and how she used informal mentors and social media to learn and network. She also explains how volunteering has helped her to gain new skills and she shares her thoughts on the future of IT.

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KEY TAKEAWAYS:

(3.35) TOP CAREER TIP

Use informal mentors. From the start of her career, Krista has been doing exactly that. When she saw something that interested her on social media, she would reach out to learn more. It proved to be an effective way of making connections. When she finally met them in person, after following them and reading what they had to say, she always had plenty to talk about with them.

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(4.47) WORST CAREER MOMENT

When Krista\\xb4s team came up with a way to increase the number of people signing up for a free trial by 20%. As was customary at Google, Krista sent out an email letting everyone know.

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Unfortunately, it turned out that a significant percentage of the free trial conversions were from the Philippines. Most of which never became paid customers. However, their idea was still a good one, just not as effective as they had first thought. But it was still quite an embarrassing situation. Now, Krista always digs deeper into the numbers before sharing anything.

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(8.20) CAREER HIGHLIGHT

After only 3 months at Google, Krista came up with a simple homepage that converted better than anything else. That in itself was an achievement. Better still, the stats for her idea even reached the inbox of Google\\xb4s co-founder Larry Page. Over time, her approach was widely shared and used.

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(12.09) THE FUTURE OF CAREERS IN I.T

The fact that new ways of doing things are emerging all of the time means that the possibilities are endless. Better still, it is relatively easy to learn and take advantage of these new technologies.

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(13.20) THE REVEAL

What first attracted you to a career in I.T.? \\u2013 Krista was attracted to an IT career by the fact that you could nerd out and create something useful, fresh, and new.

What\\u2019s the best career advice you received? \\u2013 You need to write more.

What\\u2019s the worst career advice you received? \\u2013 You need to change who you are to fit in better.

What would you do if you started your career now? \\u2013 Krista says she would probably major in business and minor in computer science instead of the other way around.

What are your current career objectives? \\u2013 Krista is focused on growing and scaling her own analytics business.

What\\u2019s your number one non-technical skill? \\u2013 Public speaking.

How do you keep your own career energized? \\u2013 Krista always finds attending the SUPERWEEK analytics conference in Hungary to be energizing for her career. It is a great way to connect with others in the industry.

What do you do away from technology? \\u2013 Krista enjoys spending time with her husband working on their home and looking after their new puppy.

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(20.39) FINAL CAREER TIP

Get hands-on. The more you do the faster you learn. Volunteering is a great way to gain more experience and end up working on a variety of projects.

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BEST MOMENTS

(3.30) \\u2013 Krista - \\u201cFind informal mentors from your sector. People you can connect with and learn from.\\u201d

(14.25) \\u2013 Krista - \\u201cWrite more and write often enough for people to get to know you and your work.\\u201d

(15.49) \\u2013 Krista - \\u201cDon\\xb4t change who you are and how you are doing things, simply to fit someone else\\xb4s idea of what you should be saying and doing.\\u201d

(17.59) \\u2013 Krista - \\u201cDon\\xb4t be afraid of public speaking. When you put yourself out there you benefit greatly from the I.T. ecosystem.\\u201d

(20.39) \\u2013 Krista - \\u201cYou learn more by doing. So, get hands-on. Try volunteering, it is a good way to work on a variety of projects.\\u201d

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ABOUT THE HOST \\u2013 PHIL BURGESS

Phil Burgess is an independent IT consultant who has spent the last 20 years helping organizations to design, develop, and implement software solutions.\\xa0 Phil has always had an interest in helping others to develop and advance their careers.\\xa0 And in 2017 Phil started the I.T. Career Energizer podcast to try to help as many people as possible to learn from the career advice and experiences of those that have been, and still are, on that same career journey.

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CONTACT THE HOST \\u2013 PHIL BURGESS

Phil can be contacted through the following Social Media platforms:

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Twitter: https://twitter.com/philtechcareer

LinkedIn: https://uk.linkedin.com/in/philburgess

Facebook: https://facebook.com/philtechcareer

Instagram: https://instagram.com/philtechcareer

Website: https://itcareerenergizer.com/contact

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Phil is also reachable by email at phil@itcareerenergizer.com and via the podcast\\u2019s website, https://itcareerenergizer.com

Join the I.T. Career Energizer Community on Facebook - https://www.facebook.com/groups/ITCareerEnergizer

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ABOUT THE GUEST \\u2013 KRISTA SEIDEN

Krista Seiden is an experienced leader in the digital analytics industry.\\xa0 She has led analytics and optimization at companies such as Adobe, The Apollo Group, and Google.

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She is also a frequent conference speaker as well as a winner of \\u2018Digital Analytics Rising Star\\u2019 in 2014 and \\u2018Practitioner of the Year\\u2019 in 2015.

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CONTACT THE GUEST \\u2013 KRISTA SEIDEN

Krista Seiden can be contacted through the following Social Media platforms:

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Twitter: https://twitter.com/kristaseiden

LinkedIn: https://www.linkedin.com/in/kristaseiden/

Blog: http://kristaseiden.com/

Website: www.ksdigital.co

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