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Ronen Sobel is the co-founder and CEO of Genoxy, an Israeli bio tech startup that has developed a green technology to kill bacteria by converting water to hydrogen peroxide on demand using a jet spray that spreads micro-droplets on any surface. Avraham sat down with Ronen in the offices of Genoxy in Kochav Yair, Israel to discuss how to take an idea and turn it into a marketable product, how they got funded, how they formed their core team, tips for startup founders and much more. Do you have a great innovation? We'd love to hear from you. Contact us by going to https://jmbdavis.com/startup/contact. Learn more at https://jmbdavis.com and https://jmbdavis.com/startup. Also available at https://soundcloud.com/jmbdavis/ronen-sobel-genoxy. Listen to all of the episodes at https://jmbdavis.com/podcast. Learn more about Genoxy at genoxymed.com.