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Keren Leshem is the CEO of Ocon Healthcare, an Israeli bio-tech startup that innovates, manufactures and commercializes cutting-edge women’s health products such as their Intra Uterine Ball which can carry multiple drugs to the uterus to treat a variety of conditions. Keren brings over 20 years of experience in the medical device & pharmaceutical industries specializing in the management of innovative start-ups, strategy, commercialization and financing. She was recently dubbed as one of the three women shaping the future of women’s health by Forbes Magazine. Avraham sat down with Keren in the offices of Ocon where they discussed the challenges of growing a startup, what’s unique about building a startup in Israel, what it’s like to be a female CEO, the role of patents in their business, tips for startup founders and much more. Do you have a great innovation? We'd love to hear from you. Contact us by going to https://jmbdavis.com/startup/contact. Learn more at https://jmbdavis.com and https://jmbdavis.com/startup. Also available at https://soundcloud.com/jmbdavis/keren-leshem. Listen to all of the episodes at https://jmbdavis.com/podcast.