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Ivan Lipshitz is the Managing Attorney for Trademarks, Designs & Related Fields at JMB Davis Ben-David in Jerusalem. Born in South Africa and now in Israel, Avraham sat down with Ivan in Jerusalem to discuss trademarks especially related to startups, what is a trademark and why would a business need one, when is the best time to file for a trademark and what happens if you don't, and all of the general knowledge you need to know regarding trademarks for your business or startup. Do you have a great innovation? We'd love to hear from you. Contact us by going to https://jmbdavis.com/startup/contact. Learn more at https://jmbdavis.com and https://jmbdavis.com/startup. Also available at https://soundcloud.com/ivan-lipshitz-trademarks-designs-at-jmb-davis-ben-david. Listen to all of the episodes at jmbdavis.com/podcast.