Paid Attention

Published: July 30, 2018, 7:05 a.m.

b'There\\u2019s a new currency in town (and no, we\\u2019re not talking about Bitcoin). We\\u2019re talking about attention. In this episode of IRL, Veronica Belmont and special guest Jane Lytvynenko explore all the ways your attention has become worth money on social media. Meet Hamlet the Piggy, an Instagram star who is helping her owner cope with epilepsy and also build a business; Lisette Calveiro, whose quest for fame online left her spending beyond her means; and media theorist Douglas Rushkoff, who discusses what\\u2019s behind the emerging attention economy.\\n\\nIRL is an original podcast from Mozilla. For more on the series go to irlpodcast.org.'