Video Production Workflow in the IT Age

Published: Oct. 2, 2007, 5:15 p.m.

As video production transitions to an IT model, the old rules are changing...for the better. There are many opportunities for redesigning your workflow to suit your facility and staff best. This paper examines two examples of how Chyron and the industry are using networked based interfaces and open standards to expand the horizons of how graphics is created, managed and played out. Effective asset management is one of the most important tools in today’s media rich environment. Full-blown enterprise-wide asset management systems, while costs effective in the long run, are often very costly and time consuming to implement up front. Open standard file formats and metadata can deliver many of the same benefits, without the expense. One example is the new XMP® embedded metadata standard developed by Adobe® and adopted by Chyron to help search for objects, reduce repetitive work and eliminate costly mistakes. XMP metadata is first generated when an image is created in the art department, and follows the object through the entire production chain. This data can be used to search or to eliminate costly mistakes. For instance, Chyron templates can be auto-populated by a player’s name, jersey number and team name embedded in a player’s head shot.Other examples will be given. Another example of the benefits of a networked IT based solutions, the user interface becomes untethered from the hardware and is free to be configured where and how it is needed. A single workstation can be created that controls multiple devices or a single device can be controlled from various workstations. These interfaces can be made as simple or powerful as needed. For instance, Chyron’s iSQ playout controller allows an operator to browse, create and playout graphics from the production switcher, the newsroom or anywhere in between. Examples will be given of workflows that use this flexible distributed control architecture in various ways.