National Association of Broadcasters President and CEO David K. Rehr will be discussing NAB's efforts to educate all Americans about the switch to digital television (DTV) on February 17, 2009. NAB has launched an aggressive public awareness campaign to ensure that no American is left unprepared for the transition to DTV. After Congress made February 17, 2009, the hard date to end analog broadcasting in early 2006, the National Association of Broadcasters made the digital television (DTV) transition its single highest priority. NAB President and CEO David K. Rehr will be discussing the highlights of NAB's aggressive public awareness campaign, including: media and public relations efforts, marketing initiatives, grassroots outreach, DTV Speakers Bureau and the DTV road show. He will also discuss the importance of state broadcaster associations' involvement in educating local communities and how television stations across the country are taking the lead on the DTV transition. In addition, Rehr will highlight the need for different coalitions to work together to ensure a smooth transition on February 17, 2009, so that no American is left unprepared for the transition to DTV.