Young potential voters have high expectations of technology. While politicians are learning to exploit this, government and public service media may be losing out. Wisconsin Public Television and Radio have been experimenting with new platforms and approaches that take advantage of timely interest in elections that puts their content in front of a new audience. Andy Soth will talk about the Wisconsin Vote Web site (www.wvote.org) and its efforts in mobile platforms, texting, and hyper-local content for college campuses.