With online video becoming more of a "when to watch" rather than "will I watch" activity, media companies are facing new challenges delivering content while meeting user expectations for quality interactive experiences. - Hear how PBS is facing these challenges with: New modes of local distribution - Alternative avenues for syndication - New media platforms, expertise and technology Included will be a demonstration of PBS' Comprehensive Online Video Ecosystem (COVE), a collection of systems and technologies that enables PBS to deliver the full depth and breadth of Public Media to the system as a whole.