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b'A Marketing Plan includes everything from understanding your customers and your competitive position in your market, to how you intend to reach potential patients (your tactics) and differentiate yourself from competition. The most successful businesses have undoubtedly started with a marketing plan. Sign up for our next Consumer Marketing webinar to: \\no learn from Align the essential components that should be included in your marketing plan\\no find out some of the frameworks you can use to identify your strengths, and weaknesses \\no discover how you can bring your marketing strategy to life.'