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Ask The Expert: Invisalign branding guidelines 101: How to properly (and legally) use Invisalign logos, images and other assets in your practice

Published: Oct. 23, 2017, 8:06 p.m.

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Align Technology invests millions of dollars to build and protect the Invisalign brand, and to convey the quality, effectiveness and desirability of Invisalign treatment to your prospective patients. The ability to leverage this market-leading brand is a significant benefit for Invisalign providers but the improper use of the brand can weaken its power to drive prospective patients into your practice, and make your practice non-compliant with your license agreement with Align Technology. Join this Consumer Marketing webinar to find out how to properly (and legally) leverage the Invisalign brand in your practice to maximize its impact, and how to strengthen your own provider brand.

During this one-hour webinar, you will learn:

  • How to use the Invisalign brand logos and descriptors
  • Best practices for branding your own business
  • How to access our copyrighted imagery and customizable brand assets and where to go for additional branding feedback and guidance.
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