BROADCASTS.com

b'As consumers continue to be more savvy in navigating the internet for products and services it\\u2019s imperative for dentists to understand the nuances of managing their on line reputation. Join Dr. Len Tau as he unlocks the secrets to creating and maintaining your on line presence in the 21st Century. \\n\\nOutline:\\n\\n0:00 - Introduction, the importance of location, making an investment in marketing, and the program agenda\\n\\n6:00 - Why site content is king, why you should brand your practice, and why you should invest in digital marketing\\n\\n8:05 - The Tau template for online marketing success, top website mistakes to avoid, and the importance of making your websites mobile-device-friendly\\n\\n16:30 - Search engine optimization, methods to help your site be more easily found by patients using search engines like Google - including using Google + and Google virtual business- and methods to avoid as well\\n\\n31:00 - How to manage your online reputation effectively in 3 easy steps, including what to do about negative reviews\\n\\n46:00 - How to harness social media to build relationships and increase online conversation about your practice, using Facebook pages, Twitter, YouTube, blogging, and Pinterest\\n58:00 - Conclusions and the 7 deadly sins of online practice marketing'