CMO Playbook: Brand Building with Alicia Tillman, CMO, SAP (CxOTalk)

Published: Feb. 6, 2020, 1:53 p.m.

The key to building brand value lies in several factors including authenticity, a clear vision for the company's culture, and empathy for your customer.

Read the full transcript and watch the video:
https://www.cxotalk.com/video/cmo-playbook-building-brand-value