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For twenty years, PeopleForBikes has worked for and with the bike industry’s key stakeholders to build better places for bikes and bike riding.


In the thirteenth episode of Interbike - The Podcast, we’re talking with Jenn Dice, director of the PeopleForBikes Business Network and its government relations program, about her organization’s history and accomplishments thus far - and its ambitious plans for the future. Host Fred Fishkin asks about PFB’s advocacy at the local, state, and national levels, its city rideability rankings, and its retailer-facing initiatives that are designed to get more people riding. With less than a week to go before Interbike Marketweek 2018, Jenn shares details of the content that PFB will present at the popular Interbike Industry Breakfast, which includes moderating a panel about increasing ridership among kids and adults and introducing its newest program, Ride Spot.