Podcasts Culture Interact Formica Corp. and Positioning a Brand for a Marketing Pivot: Featuring Amy Falls Gath, Vice President of North American Marketing

Formica Corp. and Positioning a Brand for a Marketing Pivot: Featuring Amy Falls Gath, Vice President of North American Marketing

Published: April 30, 2019, 6:30 p.m.

b'Large companies and legacy brands aren\\u2019t known for being very nimble, but Formica Corp. is an exception. Amy Falls Gath, Vice President of North American Marketing at Formica, explains how to execute a digital pivot.'