BROADCASTS.com

Most people would tell you that Over Delivering on your promise is good strategy.
But not always.
Sometimes, the best thing you can do is to simply do what you said you would do. Nothing more.
You see, the problem with Over Delivery is that more is not always better.
Only the customer can decide if it is.
And if it's not, then doing more might just end up backfiring on you.
 
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