Tapping the Hidden Innovation Agendas of Large Companies with Neil Soni, Author of The Startup Gold Mine and Estee Lauder Innovator - Replay

Published: Sept. 13, 2022, 10 a.m.

b'Neil Soni is the author of The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business. Neil spent years with startups, focusing on the sales and marketing side, trying to sell into large organizations. He then moved to Estee Lauder, where he specialized in external innovation.\\xa0After seeing both sides, Neil wanted to create a resource to help startups understand the corporate side and corporations to understand the startup side.\\xa0Brian Ardinger, Inside Outside Innovation Founder, spoke with Neil about how to succeed through corporate/startup collaboration. For more innovation resources see insideoutside.io.'