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b'Leaders need to have a balanced stance to invest in core, adjacent, and\\xa0breakthroughs innovation for the long-term sustainability of their corporations. Currently, corporations put 95% of their focus on operational excellence and 5% on innovation excellence.\\xa0\\n\\n\\nGordon Stannis is Director of Design & Strategy and Partner at Twisthink. Gordon talks with Brian Ardinger, Inside Outside Innovation founder, about how to grow innovation excellence.\\xa0\\n\\n\\nTwisthink was launched two decades ago, to solve business problems through the "twisting" of design and creative technologists. For Crown, Twisthink developed a digital glove that drives a 3-ton truck in a warehouse.\\xa0It solves a safety problem by driving remotely, and also eliminates 70% of footsteps from the worker\\u2019s daily routine.\\xa0Crown was able to increase the price of the product by 2X.\\n\\n\\nWhat process does Twisthink go through to work with clients?\\n - Understand stakeholders and pain points and then begin to solve problems.\\xa0\\n - Use any process that yields results as fast as possible, as cheap as possible.\\xa0\\n - Create a prototype and then watch people use it. Expensive option.\\xa0\\xa0\\n - The Visual Research tool is a one-month option.\\xa0Create plausible processes and scenarios.\\xa010-15 Interviews with stakeholders. Then start design\\xa0process.\\xa0\\n\\n\\nHow do you move from idea to the market place?\\n - Innovation phase - Human centered design\\n - Product Development process\\n\\n\\nHow do you hire talent and team for innovation?\\n - Curious, courageous, don\\u2019t mind failing, strong work ethic, and easy to get along with.\\xa0\\n\\n\\nFor more information\\xa0\\nFor more information about Godon or Twisthink, check out\\xa0http://twisthink.com/io/\\n\\n\\nFor similar podcasts, check out:\\n\\n\\nEp. 90 \\u2013 Teresa Torres w/ Product Talk\\nEp. 106 \\u2013 Amy Jo Kim \\u2013 Innovation Consultant and Author of Game Thinking\\nEp. 108 \\u2013 Taylor Dawson with GE on Product Innovation\\n\\n\\nFind this episode of\\xa0Inside Outside Innovation at\\xa0insideoutside.io. You can also listen\\xa0on\\xa0Acast,\\xa0iTunes,\\xa0Sticher, Spotify, and\\xa0Google Play.\\n\\xa0\\n\\n\\nFREE INNOVATION NEWSLETTER\\nGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy'