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b'Gary Shapiro is the author of Ninja Future: Secrets to Success in the New World of Innovation and president and CEO of the Consumer Technology Association (CTA), the U.S. trade association representing more than 2,200 consumer technology companies and which owns and produces CES - The Global Stage for innovation.\\xa0Gary has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy.\\xa0Brian Ardinger, Inside Outside Innovation Founder, talks with Gary about innovation, creativity and how to thrive in a changing marketplace.\\n\\n\\nGary initially worked as a consultant to CES, then was hired to lead the organization.\\xa0He was excited to discover that the CES board was committed to allowing anyone with an idea to get exposure.\\xa0This action spoke to him.\\xa0Years prior, Gary was involved in a lawsuit over the VCR. He coordinated and spoke on the issue, and now sees the parallels in the video, audio, and sharing industry. Today Gary continues to fight for innovators and breakthrough technology.\\xa0\\n\\n\\nPace of Change\\n\\n\\nWith the pace of change accelerating, Gary sees the future in areas such as robotics, AI, self-driving cars, drones, medical, dealing with pain, etc.\\xa0He\\u2019s optimistic about the future. Today, the path to corporate success is showing a broad set of skills in a variety of industries and being able to put different things together. Gary is concerned with China\\u2019s move on AI and their urbanization leading to an increase in creativity.\\xa0CES Asia has been happening for five years now with a growing level of innovation.\\xa0\\xa0\\n\\n\\nNinja Future\\n\\n\\nGary\\u2019s book, Ninja Future, is for people who want to understand what\\u2019s going on today and what we should expect in the future.\\xa0Big companies used to have an advantage; however, they are slow to change. Startups have to adapt to survive in a rapidly changing marketplace.\\xa0If you act like a ninja, you have to have flexibility to move and change quickly. Get a team that\\u2019s not like you.\\xa0Ninjas are people who recognize that change is afoot. The book also includes life hacks and ideas, a tech overview, and things in Gary\\u2019s life that made a difference.\\xa0\\n\\n\\nFor More Information\\n\\n\\nFor more information or to connect with Gary see https://www.cta.tech.\\xa0CES is held each January in Las Vegas.\\xa0\\n\\n\\nYou can also check out Gary\'s previous best-sellers, "Ninja Innovation: The Ten Killer Strategies of the World\'s Most Successful Businesses" (HarperCollins, 2013) and "The Comeback: How Innovation will Restore the American Dream" (Beaufort, 2011).\\xa0\\n\\n\\nIf you enjoyed this podcast, you might also enjoy:\\xa0Ep. 124 \\u2013 Amy Radin, Author of The Change Maker\\u2019s Playbook & FinTech Guru, Ep. 121 \\u2013 Herman Miller\\u2019s Melissa Steach on Design Innovation, and Ep. 102 \\u2013 Sunayna Tuteja with TD Ameritrade on FinTech Innovation.\\n\\n\\nFind this episode of\\xa0Inside Outside Innovation at\\xa0insideoutside.io. You can also listen\\xa0on\\xa0Acast,\\xa0iTunes,\\xa0Sticher, Spotify, and\\xa0Google Play\\n\\n\\n\\n\\nFREE INNOVATION NEWSLETTER\\n\\n\\nGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy'