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b'Innovation is No Longer Optional\\n\\nDoug Hall has been in the innovation space for more than 30 years. His new book, Driving Eureka!, is about finding, filtering and fast-tracking to market and includes an update on what is\\xa0continuously being learned about creating, communicating, and commercializing ideas.\\n\\nIn 1986, Doug started Eureka Ranch, an early "accelerator" program focused on commercializing products. He took a system-driven approach to innovation to enable businesses to increase speed and decrease risk.\\xa0In 2008, Doug created Innovation Engineering, a field of study that will be on over 100 campuses by 2019. Innovation Engineering focuses on how to find, filter and fast-track\\u200b ideas. He backs it with software that helps users find data through tools like rapid cycles, sales forecasts, writing patterns, and project management designed for innovation.\\n\\nDoug\\u2019s seen many ideas get compromised through development. His software captures data and helps businesses use the data as they go through the process. It\\u2019s designed to deal with uncertainty and helps companies document, creating quantitative information.\\xa0Doug uses a Deming approach.\\xa0Innovation has to be in everyone. May need a culture shift in companies, but have to change the person before you can change the organization. Culture change two ways: led by the top or enable the workers. Train to work smarter in their job.\\xa0\\n\\nIt\\u2019s all about cycles: run experiment, study what you learned, do it again. How does a cycle work?\\xa0An idea faces three death threats: market risks, tech risks, and organizational risks. Then you get a meaningful uniqueness score.\\xa0Then put the idea through a 4-step Deming Cycle: Plan (what are you trying to do),\\xa0Do (what experiment are you running),\\xa0Study (why did it work),\\xa0and Act (What are you going to do. Go around again or change, adapt).\\n\\nSPECIAL BONUS:\\xa0To find out more, go to Doughall.com/VIP and you\\u2019ll find a one-hour audio Book with a prescription for success and to help you understand your strengths and abilities to innovate.\\xa0\\n\\nIf you liked this episode, you might also enjoy Ep. 109- Greg Larkin, Author of This Might Get Me Fired, Ep. 95- Steve Glaveski with Collective Campus and Ep. 94- Andy Cars with Lean Ventures\\n\\n\\nGET THE LATEST RESOURCES: Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy'