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How many hours have you spent this week writing for your job? The average American worker spends upwards of 15 hours each week on email, and that’s just one kind of writing.

Textio is an augmented writing platform that wants everyone to feel empowered with the words that say what they really mean. CEO and co-founder Kieran Snyder, joins us to discuss the vision for Textio and how it works.

Listen to learn how Textio makes is easier for businesses to attract the right candidates through the best job descriptions that represent their culture and how it provides valuable insight into how the brand sounds already relative to competitors in the industry.
##The Importance of Words in Business
No matter the industry, the thing we’re actually making the most of every day is words, and it’s an expensive problem for companies when those words are wrong, whether it’s in recruiting, selling a product, or writing to one another internally.

Textio is an augmented writing platform that uses natural language processing to help companies attract better talent by unlocking the best language to engage potential candidates.

There is a gap between how we sound and how we mean to sound, and Textio’s purpose is to help every single writer bridge that gap and give them the words they need to attract the people they want to hire using language that reflects the very best of their values and culture.
##Changing How People Collaborate
AI-enabled software is about more than just enabling machines and people to work together. With Textio, it’s about enabling writers to collaborate with each other.

When you’re writing on your own, you’re limited by your own ability to predict what’s going to work, but Textio helps writers connect with all of the other writers in the community through shared data with attached outcomes.

Textio sees that the big opportunity is in helping people collaborate more effectively together and learn from one another’s experiences.
##How it Works
It’s one thing to know that a document will perform poorly, but what’s really valuable is to know how to make it better. For Textio to work it needs to crack open those models in a way that is explainable to any person that is writing for the platform.

You don’t need to be a linguist or data scientist to use Textio. Through the use of an intuitive 0-100 “Textio Score,” they make it accessible, approachable, and clear to writers what changes they need to make to get that score higher.

When using the Textio flow, you just drop a few notes onto your writing canvas and Textio proactively shapes it with you into the language that works, taking just two or three words and elaborating it into a complete concept that’s exactly what you mean.

Key takeaways:

• Textio is an augmented writing platform that makes it easy for the user to write best in class job descriptions;
• Textio has a differentiated go-to-market advantage, in that they can come to the first meeting showing you stats and insights on how your job descriptions compare to those of your competitors and what you need to do to attract better talent;
• Textio is solving a real business problem, and the team has done a nice job with the product in terms of making it easy for the user to increase their - Textio score, which equates to attracting more qualified candidates and reducing time to hire.