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PIM-Systeme
b'Produktinformationen im E-Commerce sind komplex. Aus diesem Grund gibt es mittlerweile spezialisierte Systeme, in denen diese Informationen gepflegt werden k\\xf6nnen. Was diese Systeme ausmacht, und was es dabei fachlich und technisch zu beachten gibt, dar\\xfcber spricht Robert Glaser in dieser Folge mit Lena Kraaz und Carsten Pelka.'