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With omnichannel retail here to stay this is a problem that retailers really need to fix. Returns and particularly bracketing (where consumers order multiple sizes in order to find the best fit) is costing retailers huge sums of money, not to mention the impact on sustainability. Shefali discusses her idea for a “digital dressing room” where consumers can see how they look in a item, whether that be in a smart mirror in store, or at home on their digital devices.