Broadcasts.com - "Increase Your Ecommerce Sales With Unific" (Inbound Marketing Expert Wes Schaeffer The Sales Whisperer® Hosts The CRM Sushi Podcast)

Published: Oct. 27, 2017, 9:43 p.m.

http://ReferWes.com

Dan Kurt, founder of Unific
Revenue Conduit founder
Recognized pain their customers experienced
Most automation platforms aren’t built for eCommerce customers
Raised $1.5 million this year and launched
Shopify only for now (they have a great API)
Nearly 70% of shopping carts end up abandoned
Order confirmation emails are opened 60-70%
Single-usage expiring coupon codes
Built for multi-hat entrepreneurs (fulfillment, marketing, sales, everything) and they’re short on time and work with small teams.
Both have low-hanging fruit.
He looked at nearly 3,000 Shopify Plus stores and abandoned cart on all of them to test them to see how they were recovering their shoppers.
- Shopify Plus is not cheap so he assumed they were using best practices but 50% were using the default emails from Shopify with no segmentation, no customization, etc.
- You need to send an email within 15 min and within 24 hours and another day.
- It can be the same email and you’ll convert more lost sales.
He can segment shoppers based on best customers vs. new prospects.
- Total number of orders
- Delays
- Sequences
- Bought 1 Time within last 30 days
Increased volume helps you get more granular with your segmentation
Has end goals to start and stop sequences
New customer welcome
- Start it with the order confirmation
- Segment and upsell
Coupon codes
- Abandoned Cart - Non-Customer - Cart Value Greater Than $xxx.00
- single use
- Dynamically-generated
- Entire order or selected products
- Set Active Dates