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S2 E8: The New SEO
b'In Episode 8 of Season 2, we go in the weeds on the change of SEO, starting with the importance of buyer personas and what their intent is. Followed by how search has changed and people are searching for questions, meaning you need to have good quality sharable content. Then we discuss does technical SEO still matter, dealing with subheadings and the importance of alt tags. Enjoy!'