Lisa Lindhal and her Amazing, World-Altering Underwear!

Published: May 6, 2018, 11:36 p.m.

b"Lisa Lindahl created the sports bra because she needed one.\\xa0 I get it.\\xa0 I used to run with my arms folded across my chest before her invention.\\xa0\\nAlong with Title 9, which came along at the same time, the sports bra is considered to have contributed greatly to rise to prominence of women athletes.\\xa0 The Smithsonian Museum of Natural History said of it: \\u201cThe introduction of the sports bra did more than improve athletes' performances. It represented a revolution in ready-to-wear clothing, and for many women athletes, past, present, and future, it actually made sports possible.\\u201d\\xa0\\xa0\\xa0\\nAnd yes, the first one was made from two jock straps.\\xa0 It looked something like the picture on the left.\\xa0 For obvious reasons, Lisa wanted to call it the jockbra.\\xa0 But the word jock had connotations then that it doesn't have now, so she had to change it to \\u2014 yes, you guessed it: the jogbra.\\nShe's got a book out now, called Beauty as Action: The Way of True Beauty and How its Practice Can Change Our World.\\nClick here to listen to the 20-minute edit.\\nClick here for the blog post."