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She Rides Her Own Way with CEO Johannah Jelks
"She Rides Her Own Way" is a campaign designed to build self-esteem and bring health awareness to women through biking. The campaign intends to reach a diverse population of women. “She Rides Her Own Way” overall goal is to educate these women to the benefits of biking as health and well-being as well as a form of urban environmental education. "She Rides..Her Own Way" social cause campaign has three main objectives which include self esteem development, increasing a healthy lifestyle, and sustainable environment education."