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We all know that talented negotiators can outpace their competitors, and colleagues for that matter, in business, and yet many of us feel ill- equipped to succeed in negotiations. But business professionals must be able to successfully create and close agreements when revenue, budgets, priorities, and due dates are at stake. Technology negotiations can be even more complex than straight business agreements, so technologists often have a unique set of challenges to tackle to achieve success and ensure that their technology is appropriately valued, and hopefully broadly adopted. Leslie Mulligan of Watershed Associates (www.watershedassociates.com) will illuminate the challenges that technologists face at the negotiating table, more importantly shedding light on how they can maximize their success.