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This week I speak with serial entrepreneur and marketing guru Gary Radford. Gary has started and sold many successful companies and his innate ability to create unique and innovative brands such as Wasp Diesel, Rhino FSD and Sumoboards sets him apart from the rest. When Gary starts a company, there is always someone waiting in line to buy it.

Gary and I talk about start-ups, how to set up your business for success, building a healthy relationship with criticism and staying motivated in a world of innovators.

Gary talks us through starting brands, the daunting process of due diligence, having an exit strategy and succinctly explains exactly what your customers want to know.

Whether you\\u2019re a budding entrepreneur, looking to elevate your brand or wanting to know how culture is created, then this episode won\\u2019t disappoint. If you would like to know more about Gary, you can follow him on LinkedIn or read more at www.ifonlyyouknewpodcast.com.au

How healthy is your relationship with criticism

Rich Dad Poor Dad

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