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b"Personalization is a new way for retailers to do business with an individualized value proposition at the core, merging physical and digital experiences. Commerce is everywhere; when given an engagement input and a source of data at the same time, consumers are constantly connected with products and services that can fulfill needs that they haven't consciously expressed yet. New searching experiences are empowering faster, more accurate, and engaging product findability, while at the same time, products find customers through contextual discovery experiences. Retailers can no longer rely just on segment-based approaches to customer engagement. They need to reach individuals effectively and efficiently while increasing their omni-channel profitability and innovation objectives. To do so, an agile and unified CX architecture need to be executed across segments.\\nIn this Podcast, Andrea Sangalli, Research Associate Director IDC Retail Insights, and Ornella Urso, Research Analyst at IDC Retail Insights, sits down with Miles Dawson to discuss how retailers can digitally transform (DX) customer experience."