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Staying Ahead with Smarter Products - New Ways to drive Competitive Advantage
The make-up of products and systems has changed -- Today's products are much smarter, due to an large increase in embedded electronics and software.This has led to a commensurate increase in product and system complexity. To meet the demands of today’s savvy consumers -- smart companies are seeking new ways to gain a competitive advantage. Speakers, Steve Shoaf, and Kimberly Gist.