Podcasts Technology IBM Rational software podcast series Integrated product management: design, deliver and manage smarter products

Integrated product management: design, deliver and manage smarter products

Published: Jan. 7, 2011, 11:24 p.m.

Smarter products are the building blocks of a smarter planet, but how do you make smarter products better and faster than your competition? Companies require product and systems development capabilities that can balance the trade-offs between product features, quality, time- to-market and profitability. IBM calls its set of capabilities for building smarter products integrated product management (IPM). Speaker: Steve Shoaf.