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Feedback and Metrics - The Keys to Mobile Enterprise Quality
"Our Mobile Apps aren’t engaging customers". This reflection points squarely at the accepted principle that the measure of quality is different for mobile. User experience and quality falls short of user expectations, resulting in negative reviews and poor rating. Insightful and streamlined feedback is essential to making a mobile app successful in the marketplace. This podcast discusses feedback and quality metrics as key enablers for dramatically reduced response and delivery of high valued mobile apps with engaging user experiences. Speakers, Yan (Tina) Zhuo, and Kimberly Gist.