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The network equipment industry is being driven towards Software-Defined Networking (SDN), a technology transition that threatens to commoditize network equipment. With a cast of established networking giants, hot start-up companies, and other formidable players, there is a dynamic and complex competitive landscape, with billions of dollars at stake. Network Equipment Manufacturers (NEMS) will need to effectively execute their product strategies to either protect or seize market share and margins. This means establishing close alignment and responsiveness to customer needs and requirements, and then having the agility to deliver the corresponding software capabilities and products. Paridhi Verma and Harvey Wong, speakers.