This week on dW, and a chat with author David Meerman Scott

Published: March 23, 2010, 4 p.m.

TWOdW for the week of March 22. David Meerman Scott talks about the merging of social networking, marketing, and public relations, why ROI is inadequate to measure its value, and other things he's excited about. dW newsletter editor John Swanson talks about dW Forums.