Podcasts Technology IBM developerWorks podcasts Rohit Bhargava, author of "Personality not included", Part 1

Rohit Bhargava, author of "Personality not included", Part 1

Published: Aug. 14, 2008, 7 p.m.

Rohit Bhargava, marketer, blogger, speaker and author of Personality Not Included, talks about his guide for companies on understanding and using their personality to better connect with customers in the social media era.