Broadcasts.com - "IOD 2011: Mychelle Mollot on AQ, data-driven business decisions, business value assessments" (IBM developerWorks podcasts)

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IOD 2011: Mychelle Mollot on AQ, data-driven business decisions, business value assessments

Published: Nov. 3, 2011, 4 p.m.

Mychelle Mollot, Vice President WW Marketing, IBM Business Analytics talks with Scott Laningham and Todd Watson at Information on Demand 2011 about how business analytics can change the way a company competes in the marketplace.