Broadcasts.com - "IOD 09: Mary Garrett on social media for customer communication at the NYPD" (IBM developerWorks podcasts)

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IOD 09: Mary Garrett on social media for customer communication at the NYPD

Published: Oct. 28, 2009, 4 p.m.

Mary Garrett, IBM VP, Marketing Communications, GlobalSales and Distribution on turning to more social media for customer communication, challenges in information transformation, and a great example from NYPD.