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Josh Bernoff, Senior VP of Idea Development at Forrester Research, is also co-author of the new book “Empowered: Unleash your employees, energize your customers, transform your business.” In this episode, Josh talks about why developerWorks was given the 2010 Forrester Groundswell Award in the business-to-business "supporting" category. We also talk about how social technologies are changing business, how to use them effectively, and what it all means to the IT professional. Josh shares his views on whether it’s realistic to expect people to participate in multiple social networks, and talks one of his favorite topics -- creating a HERO (highly empowered and resourceful operatives) culture in the office.